A lot of people have a lot to say about Google ranking, and if I had to say one thing about it, it would be that it is constantly evolving. What does that mean for you and I, or anyone who owns a website? There is no point spending a whole load of time trying to identify shortcuts. If you manage to “beat the system” for a short time, then great, but I’m almost 100% sure that it won’t last. So, why is this?
At the bottom of it all, Google wants to provide the best possible service to it’s users. And by definition, this means giving the users of their service what they want, or as close to possible anyway. In order to get ranked well, and consistently, you are far better to be yourself. Write your content as a human being, and don’t try and be something you are not. If you are not an expert on something, then don’t pretend to be – Google will catch you out.
How you ask? Well, for a start if they serve up your website in response to a particular search, and people keep instantly leaving your site, or only spending very short times on it, Google knows that you are not providing value for that particular search. Therefore, they are going to stop showing it – and in very short order too! In effect, you are far better being transparent about what you do and don’t know and how you put the information across.
My Top Five Tips for Getting Better Search Engine Rankings
Here are my top 5 tips for writing good content o your chosen topic, that Google will recognize as authentic and therefore rank accordingly.
Tip One: Be Unique
This is the ultimate thing all writers need to think about. Google doesn’t like duplicate content, so even if you research and refer to what others have written, you must not copy it. Your content needs to be written in your own words. It’s even very difficult to fool Google by rearranging a couple of words around in a sentence. Software is clever enough these days that it will work this out.
This is backed up by Universities now using said software to ensure students aren’t plagiarizing the work of others. They want to ensure that students are thinking for themselves and producing work from scratch. If they can find out, Google sure as heck can.
Tip Two: Have a conversation – be a human
Your content will fare much better and you will find it easier to write, if you imaging you are speaking to someone who is next to you. Your writing then exudes a conversational tone and by default is a lot more appealing to your readers. If it comes across as friendly, they will view it that way and you are much more likely to build up a rapport. And if you have rapport, you are likely to get those visitors coming back again and again. What does that equal – a loyal following and good traffic for your site.
Tip Three: Be Natural
You should write with your own individual flair. To be natural, it needs to come from the heart, or the mind) or a combination of both – but it needs to flow out of YOUR fingers and clearly be a reflection of you. If you try and impersonate someone else’s style, you are far more likely to get writers block and the flow will eventually come across as forced and stilted. Even the graphics should be pictures you like, or feel an affinity with, chosen by YOU for YOUR content. It should all come together as an extension of you as an individual.
Tip Four: Try and be as Helpful as you can
At the end of the day, what do you think a Google search is? It’s a quest for information, or help or to find out something. The people who are searching want to fill a gap in their own knowledge. So the closer you can get to providing good value information for a particular query, the more helpful Google will view you. The more you appear to help people, the quicker you will move up the rankings. Google will be able to see this by the time people spend on your site is the search results lead there, and if there are comments and interactions with your content. For example, sharing out on social media is a good indicator that not only does one person find your information helpful, but they think it will be useful to others as well.
Tip Five: Make it Interesting
Make your content interesting – in all respects. It should be interesting to look at, as well as to read.
Visually, there should be good graphics or images that relate to what you are saying. There should be lots of white space to break up paragraphs and make it easy to read. Good use of headings, so that readers can skip to the sections that interest them most.
Your headline is critical – think about what you look for yourself when you search for something in Google. There are at least 10 results on the first page. Do you go through them all one-by-one, starting from the top? Probably not! You are more likely to jump to the one that has a catchy title that grabs your attention. So definitely be interesting here!
The actual text should also be interesting – but I have to say, if you are following steps 1 to 4 above, it will be interesting without you having to try very hard. As a check, it’s a good idea, especially when you are starting with website articles to get a friend or family members to read a couple of pieces. It helps to address if there is anything that doesn’t make sense or what you could expand on to make it more interesting.
What else should you know?
Don’t try and trick the system! As I said in the intro, Google will get wise to you and your rankings will suffer as a result. Examples of things you might think are helpful to your site rankings, but really aren’t include:
- keyword stuffing – saturating your text with a particular keyword is actually frowned upon now. Google will look at it and go “that site is not trying to be that helpful really, they are just trying to get ahead with a search term”
- going hell for leather in getting back links from other sites – this becomes apparent, especially if there is no tie up with these sites. Unless there is a flow of relevance, they won’t get you ahead in rankings. You also have to ask, if you supply links to outside sites and your visitors click on them, you may be sending them away from your own site for good!
As time goes by, your own unique style will become second nature and Google will love you for it.
I hope you have found this useful – I think it gives a basic understanding of what to keep in the back of your mind when producing content for good website content. What are your top tips? If you have anything you would like to share, or questions, please just comment below. I would love to hear from you 🙂If you like this, why not share it?